great things are cooking the future!

The future is bright.

The opportunities to innovate and add popular varieties to the Don Chilio® lineup

We have plenty of wood to chop with our Chile Crisp line, by further tapping into popular, familiar pepper varieties that U.S. and Mexico consumers love — like a Hatch Chile Crisp, A seasonal Ghost Pepper, a Szechuan SKU.  And unlike other brands our trademark doesn’t pigeonhole us into an ethnic corner of the food store, eventually we want to grow into complimentary, high velocity product staples like:

  • Sliced Jalapeño Peppers
  • Mexican Pickled Pepper Patch
  • Asian Pepper Patch
  • Heat Lovers Mix

2024 Brand Refresh

We are thrilled as we embark on our brand refresh!  We’re excited to unveil our new identity—a celebration of heat that transcends borders. Our investment in packaging reflects our commitment to increasing brand visibility, driving trial, and accelerating revenue growth.

Brighter, bolder branding – that better captures the expressive brand and exciting flavor that we bring into the category.

Our brand visuals were good, but they lacked that special something, that spark that sets us apart in a crowded market shelf. But now, with our brand refresh, we’re stepping into a new era of innovation and creativity. Our visuals are not just eye-catching; they’re captivating.

Amazing Team of Experts

Elliot Begoun

Elliot Begoun is the Founder of TIG, a practice focused on helping emerging food and beverage brands grow. He positions CPG brands to raise capital, prove velocity, gain distribution, drive revenue, and win share of stomach.

Bob Burke

Bob Burke is a consultant who has been helping bring natural, organic, and specialty products to market since 1998.

He is a board member of EcoFish, King Arthur Baking (Chair), Uncle Matt’s Organic, Saffron Road, Cali’flour Foods, and Walden Mutual Bank and is considered one of the top 25 business builders of the natural products industry.

John Cole

John H. Cole has extensive experience in marketing of fresh agricultural products. Founder Intermountain Grain Co., which supplied products to Coors, Anheuser Bush, and other companies internationally. He has also held CEO positions in gas and oil manufacturing ($10 million in sales), Healthcare ($50 Million in revenue), and now consults with various healthcare practices in Tucson, AZ and serves as a director on several boards.

Adam Spriggs

Adam Spriggs, founding member of The Angel Group, a syndicate of industry professionals who invest in promising early-stage CPG brands. Adam is also a partner at Thirst Craft, a team of CPG-obsessed strategists and designers who work with entrepreneurs to position and develop their brands to realize their greatest commercial potential.

George Weisz

He is the Chairman of the Board of Scottdale Bank and a serial investor in various businesses, including baseball teams, restaurants, and Don Chilio® Chile Crisp™.

He has been a supporter of Kreativa Gourmet for the past 5 years, providing his network and business experience.

And that's not all…meet our Brand Activation Team